PoshPup

PoshPup is a premium dog accessories brand built for pet owners who don't compromise on quality or aesthetics.

We came in at zero and built the entire brand from scratch.

Brand Identity
Logo design and full visual concept including  color palette, typography, tone of voice, and the overall creative direction that made PoshPup feel premium from day one.

Content & Creative
Art directed and produced photoshoots that positioned the products editorially, not just commercially. Every image was built to stop the scroll.

Influencer Marketing
Sourced and managed influencer partnerships with creators that matched the brand's aesthetic. Included UGC content native, authentic, designed to convert.

Paid Media
Built and ran Meta and Google Ads campaigns from the ground up strategy, creatives, copy, targeting, and optimization.

Market Expansion
Scaled the brand beyond its home market into new countries adapting campaigns and creative to new audiences while keeping the brand identity intact.